Our Leadership

The Leadership Team

The people at the top are quality people who do a good job and hire people who grow my business. I am very happy with them.
An AdvisorNet Advisor

may-dan-website.jpg Daniel J. May, CFP ®, CRC ®, President & CEO

Dan May is President and CEO of AdvisorNet Financial. He entered the financial services industry immediately after graduating from Mankato State University, where he majored in finance, marketing and management. Dan joined AdvisorNet Financial in 1984 after spending over five years at a large nationally known financial services company. He entered management in 1985 and became a partner in 1997.

Dan holds the professional designation of Certified Financial Planner ®(CFP). He holds securities licenses including Series 6, 7, 22, 24, 62 and 63. He also is licensed in life accident and health insurance. He has served a number of professional organizations as a member and leader, including moderator for the Life Underwriting Training Council (LUTC) Business Insurance Course, Million Dollar Round Table (MDRT), National Association of Insurance and Financial Advisors (NAIFA), and GAMA International. He is also member of the Financial Professionals Association (FPA).

Dan has also served on the board of various organizations and presently sits on the board of AdvisorNet Financial. He is a General Agent with several top insurance companies and is a Regional Director for Cetera Advisor Networks, LLC. He is a past member of the FINRA District 4 Committee (formerly known as the NASD).

Dan has been very active in his community. In the past he has served as President and on the Board of the Fellowship of Christian Athletes (FCA) and has also volunteered time at his church. Throughout the years Dan has also coached youth hockey, football, and baseball.

Dan and his wife Kris have six children and three grandchildren and live in Dellwood, Minnesota.

kelzenberg-todd-website.jpg Todd Kelzenberg, Vice President, Business Development

Todd is Vice President of Business Development at AdvisorNet Financial. Todd graduated from Minnesota State- Mankato with a degree in Finance and an emphasis on personal financial planning. At AdvisorNet he helps our advisors with Practice Management support and assists those interested in acquiring or selling practices.

Todd also leads recruiting efforts to allow AdvisorNet Financial to grow by adding to our advisor count throughout the country. Todd’s success, both as an advisor (NW Mutual internship and Ameriprise) and later in Sales Management (District Manager and Field VP at Ameriprise), positions Todd as a valuable resource for advisors and a powerful advocate for AdvisorNet Financial.

Todd has also enjoyed success in the hockey arena, being the first ever recipient of the MN State High School League’s Frank Brimsek Award (top goaltender), as well as playing Division 1 Hockey at MN State, Mankato. And Todd’s greatest success – that of a devoted husband and father – is embodied in his wife, Joanna, and their three daughters, Jennifer, Samantha and Josie.

larkin-joe-website.jpg Joseph D. Larkin CLU, ChFC, Vice President, Advanced Planning Group

Joe works with advisors and brokers and their clients on estate and business exit planning matters.

He began his career with Connecticut Mutual as an agent in 1976. In 1985 he was appointed an assistant manager with CIGNA Individual Financial Services. In 1998 he became the branch manager for Century Companies and then in 1992 the Managing Director for John Hancock Financial Services in Minneapolis. Joe joined AdvisorNet Financial as Vice President of the Advanced Planning Group in 2001.

Joe holds an undergraduate degree in Business Finance from the University of St. Thomas and also is a Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC).

He is a past President and the current Secretary of the Minneapolis Estate Planning Council, a former board member and current member of the Financial Planning Association of Minnesota and a Continuing Education Instructor. Joe is a volunteer instructor for Best Prep, bringing financial literacy to high school students and a member of the Minneapolis Rotary Club #9.

Joe has twelve siblings and three children of his own and one grandchild. He lives and works in downtown Minneapolis and enjoys traveling, sailing, biking & downhill skiing.

driscoll-jim-website.jpg James J. Driscoll, CFP®, CEBS, Vice President, AdvisorNet Benefits

Jim Driscoll, a Certified Financial Planner and Certified Employee Benefit Specialist, is an Investment Adviser Representative with Cetera Advisor Networks, LLC. He entered the financial services industry in 1979, and has built a clientele that consists of for-profit and not-for-profit businesses, as well as individuals. Jim’s employee benefits expertise includes retirement plans as well as group and voluntary benefits. His practice also specializes in financial planning, asset management and advisory programs offered through Cetera Advisor Networks, LLC.

Jim received a Bachelor of Arts degree from The University of Minnesota. He obtained his Certified Financial Planning designation from The College for Financial Planning. He obtained his Certified Employee Benefit Specialist designation from The Wharton School, University of Pennsylvania.

He is a member of The International Association of Certified Employee Benefit Specialists as well as American Society of Pension Professionals & Actuaries.

niedorf-aaron-website.jpg Aaron Niedorf, Vice President, Insurance Operations

Aaron began in the insurance industry in 1998 as a retail agent with John Hancock, focusing on Long Term Care insurance. In 2001 he joined Prudential Securities Life Agency, eventually managing a group of internal advanced case marketing consultants. His group worked closely with on-staff estate planning attorneys preparing estate and business succession plans for financial advisors.

In 2004, Aaron became an independent life wholesaler and joined Insurance Designers of Minnesota working directly with financial advisors in the wire house market assisting with point of sale and case design. In 2006, he joined AdvisorNet Insurance as the Director of Insurance Operations managing all aspect of the insurance agency.

Aaron graduated from the University of St. Thomas in 1997 with double majors in Finance and Entrepreneurship and he is a Chartered Financial Consultant (ChFC). He lives in Inver Grove Heights, MN with his wife Erin and two children. As a family, they are involved in several sports and love to spend time in the outdoors.

wiedemann-cindy-website.jpg Cindy Wiedemann, Director of Compliance & Operations

Cindy Wiedemann brings 25 years of practical hands on experience. As a veteran of the securities industry she began her career in 1980 with Piper Jaffray. Cindy returned to the Industry after raising her family, continuing her career with Voyageur Mutual Funds Company. In 1996 Cindy moved on to Washington Square Securities as the Account Transfer Supervisor, where she managed the team responsible for all incoming and outgoing account transfers. In 2000 she joined the AdvisorNet team, as an OSJ. She was promoted to Director of Compliance and Operations in 2011 and then to Designated Supervisor in 2013, where she leads our current team.

As Designated Supervisor, Cindy leads her team to provide solutions that are easy to incorporate/easy to do business. The OSJ team is the “front line” for our advisors.

In Cindy’s free time she enjoys creating memories at her cabin with her children, grandchildren and friends. Cindy can often be found in a boat on a lake or a snowmobile, where ever there is fun to be had.


Tom Rippberger, Vice President, AdvisorNet Wealth Management

Tom Rippberger is Vice President of AdvisorNet Wealth Management. Tom, who had been Senior Director at McGladrey Wealth Management, is in charge of executing AdvisorNet Wealth Management’s strategy for growth. He leads business development, operations, marketing, service delivery, and compliance functions. His team focuses on developing a comprehensive service offering for investment advisor representatives and their clients.

Before joining AdvisorNet Financial, Tom was a member of McGladrey Wealth Management’s Executive Team responsible for strategic development of a CPA affiliated RIA platform. In addition to his role on the firm’s Investment Council, Tom personally led the insurance, 401k, and compliance areas.

Tom graduated cum laude from William Mitchell College of Law in 1997. Prior to law school, he attended Saint Olaf College where he majored in Chemistry and Political Science and played intercollegiate hockey. He is a C(k)P in good standing with The Retirement Advisor University in collaboration with the UCLA Anderson School of Management Education and he is a Certified Regulatory and Compliance Professional from the FINRA Institute at Wharton. In addition, he holds an Accredited Investment Fiduciary® designation and has passed several securities registrations (Series 7, 63, 24, 4, 53 and 65).

Tom lives in Plymouth, MN with his wife Barb, their three young children, two dogs and two fish. He is Co-Chair of the local school’s PTSA, and coaches many hockey, baseball, and soccer teams. The family enjoys hiking, sports and is actively involved in youth hockey.