The Leadership Team
The people at the top are quality people who do a good job and hire people who grow my business. I am very happy with them.
An AdvisorNet Advisor
Daniel J. May, CFP ®, CRC ®, President & CEO
Dan May is President and CEO of AdvisorNet Financial. He entered the financial services industry immediately after graduating from Mankato State University, where he majored in finance, marketing and management. Dan joined AdvisorNet Financial in 1984 after spending over five years at a large nationally known financial services company. He entered management in 1985 and became a partner in 1997.
Dan holds the professional designation of Certified Financial Planner ®(CFP). He holds securities licenses including Series 6, 7, 22, 24, 62 and 63. He also is licensed in life accident and health insurance. He has served a number of professional organizations as a member and leader, including moderator for the Life Underwriting Training Council (LUTC) Business Insurance Course, Million Dollar Round Table (MDRT), National Association of Insurance and Financial Advisors (NAIFA), and GAMA International. He is also member of the Financial Professionals Association (FPA).
Dan has also served on the board of various organizations and presently sits on the board of AdvisorNet Financial and AdvisorNet Mortgage. He is a General Agent with several top insurance companies and is a Regional Director for Financial Network Investment Corporation. He is a member of the FINRA District 4 Committee (formerly known as the NASD).
Dan has been very active in his community. In the past he has served as President and on the Board of the Fellowship of Christian Athletes (FCA) and has also volunteered time at his church. Throughout the years Dan has also coached youth hockey, football, and baseball.
Dan and his wife Kris have six children and lives in Dellwood, Minnesota.
Todd Kelzenberg, Vice President, Business Development
Todd is Vice President of Business Development at AdvisorNet Financial. Todd graduated from Minnesota State- Mankato with a degree in Finance and an emphasis on personal financial planning. At AdvisorNet he helps our advisors with Practice Management support and assists those interested in acquiring or selling practices.
Todd also leads recruiting efforts to allow AdvisorNet Financial to grow by adding to our advisor count throughout the country. Todd’s success, both as an advisor (NW Mutual internship and Ameriprise) and later in Sales Management (District Manager and Field VP at Ameriprise), positions Todd as a valuable resource for advisors and a powerful advocate for AdvisorNet Financial.
Todd has also enjoyed success in the hockey arena, being the first ever recipient of the MN State High School League’s Frank Brimsek Award (top goaltender), as well as playing Division 1 Hockey at MN State, Mankato. And Todd’s greatest success – that of a devoted husband and father – is embodied in his wife, Joanna, and their three daughters, Jennifer, Samantha and Josie.
Daniel W. Anderson, CLU, ChFC, Chairman
Dan Anderson is Chairman of AdvisorNet Financial. He began his career in the financial services industry in 1969 with Strommen and Associates, which later became Swenson Anderson Financial Group and is now AdvisorNet Financial. Dan entered management in 1974 and became one of the company's owners in 1980. Dan received his B.A. degree in mathematics from Augsburg College where he was an All-American basketball player. He led the Augsburg team to three MIAC Championships and was named MIAC Player of the Year three times. In 1977, Dan was inducted into the Augsburg Athletic Hall of Fame. He was a charter member of the New Jersey Nets and played for both the Nets and the Minnesota Pipers professional basketball teams in the American Basketball Association, retiring from basketball in 1969.
Dan belongs to a number of professional and community organizations, including the Financial Planning Association and the National Association of Insurance and Financial Advisors. He is a regional director for Financial Network Investment Corporation, a securities broker-dealer.
Within the community, Dan is a past board member of Metro Hope Ministries and is currently a regent of Augsburg College. He is also an active member in Rotary International and the United States Tennis Association (USTA). He has traveled to Africa three time. One of these included climbing to the top of Mount Kilimanjaro. He and his wife, Alice, live in Minneapolis, Minnesota. They have four children and four grandchildren.
Wayne C. Swenson, CEO, Emeritus
Wayne Swenson joined the company in 1971 and qualified for numerous company and industry awards before entering management in 1974. He and Dan Anderson became owners of the company in 1980. Wayne attended Augsburg College and graduated from the University of Minnesota in 1967. His plans to enter graduate school were halted by a four-year tour of duty in the United States Air Force. He is a Distinguished Graduate of the United States Air Force Officer Training School, served as Chief of Administration of Sewart Air Force Base, and returned to USAF Officer Training School as an Air Officer Instructor.
He is the Immediate Past Chair of the GAMA Foundation. He is also a member of the GAMA Executive Management Cabinet and the Research Agencies Group (RAG), a LIMRA sponsored study group. In 2001, Wayne was the 28th inductee into the GAMA International Hall of Fame, this industry's highest honor. He has been a featured speaker and has given seminars for hundreds of companies, groups and industry organizations nationally and internationally.
Wayne is very active in his church and has served in a wide variety of areas including: Foundation board; choir member; past President; mentor and "bus driver" for 7 H.S. youth mission trips. He has also been an active volunteer for many service organizations. Wayne was the founder, and past state chair, of the Minnesota Coaches vs. Cancer "Three Point Attack" in conjunction with the MN Gophers men's basketball program and later with several other university sports programs and the Children's Cancer Research Fund. His current passion is serving on the board of TreeHouse, a faith-based organization offering hope to hurting youth and families leading to life transformation.
Wayne and his wife Gretchen live in Excelsior, MN. They have two children and the five cutest grandchildren on earth.
Kevin Riley, CFO
Kevin Riley joined AdvisorNet Financial in 2007 as its Chief Financial Officer. He graduated from Mankato State University in 1987 with a Bachelor of Science in Accounting and a minor in Computer Science. His professional career began in 1988 as a Staff Accountant with the Star Tribune and then in 1997 he was hired as the Controller for Spectro Alloys Corporation, a secondary aluminum producer based in Rosemount, MN. After serving five years in the aluminum industry, Mr. Riley then moved into the mining and explosives industry as the Controller for Viking Explosives, where he also held the position of Secretary on the Board of Sasol DHB Holdings, the company's South African parent. After being involved in manufacturing from 1988 to 2003, Mr. Riley then moved into the services industry as the Director of Finance at Orange Tree Employment Screening, a background research and drug testing company based out of Edina, MN.
Kevin is an active member of the Institute of Management Accountants. He also has served on the Southwest YMCA Board and also the Northern Dakota County Chamber of Commerce Board. Kevin and his wife, Ann Marie, live in Rosemount, MN, where he spends most of his time coaching his daughter and son in a variety of youth sports.