Our Leadership

The Leadership Team

The people at the top are quality people who do a good job and hire people who grow my business. I am very happy with them.
An AdvisorNet Advisor

dan-may.jpg Daniel J. May, CFP ®, CRC ®, President & CEO, Registered Representative

Dan May is President and CEO of AdvisorNet Financial. He entered the financial services industry immediately after graduating from Mankato State University, where he majored in finance, marketing and management. Dan joined AdvisorNet Financial in 1984 after spending over five years at a large nationally known financial services company. He entered management in 1985 and became a partner in 1997.

Dan holds the professional designation of Certified Financial Planner ®(CFP). He holds securities registrations including Series 6, 7, 22, 24, 62 and 63. He also is licensed in life accident and health insurance. He has served a number of professional organizations as a member and leader, including moderator for the Life Underwriting Training Council (LUTC) Business Insurance Course, Million Dollar Round Table (MDRT), National Association of Insurance and Financial Advisors (NAIFA), and GAMA International. He is also member of the Financial Professionals Association (FPA).

Dan has also served on the board of various organizations and presently sits on the board of AdvisorNet Financial. He is a General Agent with several top insurance companies and is a Regional Director for Cetera Advisor Networks LLC. He is a past member of the FINRA District 4 Committee (formerly known as the NASD).

Dan has been very active in his community. In the past he has served as President and on the Board of the Fellowship of Christian Athletes (FCA) and has also volunteered time at his church. Throughout the years Dan has also coached youth hockey, football, and baseball.

Dan and his wife Kris have six children and three grandchildren and live in Dellwood, Minnesota.

larkin.jpg Joseph D. Larkin CLU, ChFC, Vice President, Registered Representative, Advanced Planning Group

Joe works with advisors and brokers and their clients on estate and business exit planning matters.

He began his career with Connecticut Mutual as an agent in 1976. In 1985 he was appointed an assistant manager with CIGNA Individual Financial Services. In 1998 he became the branch manager for Century Companies and then in 1992 the Managing Director for John Hancock Financial Services in Minneapolis. Joe joined AdvisorNet Financial as Vice President of the Advanced Planning Group in 2001.

Joe holds an undergraduate degree in Business Finance from the University of St. Thomas and also is a Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC).

He is a past President and the current Secretary of the Minneapolis Estate Planning Council, a former board member and current member of the Financial Planning Association of Minnesota and a Continuing Education Instructor. Joe is a volunteer instructor for Best Prep, bringing financial literacy to high school students and a member of the Minneapolis Rotary Club #9.

Joe has twelve siblings and three children of his own and one grandchild. He lives and works in downtown Minneapolis and enjoys traveling, sailing, biking & downhill skiing.

niedorf.jpg Aaron Niedorf, Vice President, Registered Representative, Insurance Operations

Aaron began in the insurance industry in 1998 as a retail agent with John Hancock, focusing on Long Term Care insurance. In 2001 he joined Prudential Securities Life Agency, eventually managing a group of internal advanced case marketing consultants. His group worked closely with on-staff estate planning attorneys preparing estate and business succession plans for financial advisors.

In 2004, Aaron became an independent life wholesaler and joined Insurance Designers of Minnesota working directly with financial advisors in the wire house market assisting with point of sale and case design. In 2006, he joined AdvisorNet Insurance as the Director of Insurance Operations managing all aspect of the insurance agency.

Aaron graduated from the University of St. Thomas in 1997 with double majors in Finance and Entrepreneurship and he is a Chartered Financial Consultant (ChFC). He lives in Inver Grove Heights, MN with his wife Erin and two children. As a family, they are involved in several sports and love to spend time in the outdoors.


Jeanne Wiedewitsch, Executive Director, Registered Representative, AdvisorNet Financial

Jeanne Wiedewitsch is Executive Director at AdvisorNet Financial. Jeanne graduated from The Ohio State University in 2004 with a degree in Financial Management, specializing in Family Financial Management. While at OSU, Jeanne played Division 1 hockey for the Buckeyes and earned her spot as Assistant Captain in her final two seasons. Prior to coming on board with AdvisorNet, Jeanne was an agent with AFLAC, and specialized in supplemental insurance policies for local business owners.

As Executive Director, Jeanne plays a significant role in the strategic planning and project management at AdvisorNet while directly supporting the President & CEO in the operations of the firm. Jeanne is also responsible for managing the Advisor Support department which assists advisors with Case Preparation & Analysis, Marketing, and AdvisorNet Life Stories.

In her free time, Jeanne and her husband Pete, enjoy taking care of their beautiful twin girls, Anna and Madelyn, and their Vizsla, Rusty. Registrations: Series 7/66


Tom Rippberger, Vice President, Registered Representative, AdvisorNet Wealth Management

Tom Rippberger is Vice President of AdvisorNet Wealth Management. Tom, who had been Senior Director at McGladrey Wealth Management, is in charge of executing AdvisorNet Wealth Management’s strategy for growth. He leads business development, operations, marketing, service delivery, and compliance functions. His team focuses on developing a comprehensive service offering for investment advisor representatives and their clients.

Before joining AdvisorNet Financial, Tom was a member of McGladrey Wealth Management’s Executive Team responsible for strategic development of a CPA affiliated RIA platform. In addition to his role on the firm’s Investment Council, Tom personally led the insurance, 401k, and compliance areas.

Tom graduated cum laude from William Mitchell College of Law in 1997. Prior to law school, he attended Saint Olaf College where he majored in Chemistry and Political Science and played intercollegiate hockey. He is a C(k)P in good standing with The Retirement Advisor University in collaboration with the UCLA Anderson School of Management Education and he is a Certified Regulatory and Compliance Professional from the FINRA Institute at Wharton. In addition, he holds an Accredited Investment Fiduciary® designation and has passed several securities registrations (Series 7, 63, 24, 4, 53 and 65).

Tom lives in Plymouth, MN with his wife Barb, their three young children, two dogs and two fish. He is Co-Chair of the local school’s PTSA, and coaches many hockey, baseball, and soccer teams. The family enjoys hiking, sports and is actively involved in youth hockey.